We set your e-commerce up for success and execute strong marketing strategies to achieve your ambitious goals.
Dear E-commerce Owner,
Let’s be honest.
Nowadays, it’s hard to stand out online.
There’s a lot of competition out there.
Even if you have a great product, when your marketing does not cut the mustard you won’t get anywhere.
If you start diving into your marketing, you realise it’s not just about “knowing your customers”.
It goes way deeper and more technical than that.
Suddenly you find yourself surrounded with terms like UTMs, CPCs, CPMs, AOVs, CROs, Upsell or Cross Sell, SEO strategy, Influencer Marketing and more.
And you start wondering if you should take some English classes again.
So much noise when what you want is clear and simple…
Why don’t you take that weight off your shoulders?
Well, most probably because you haven’t found anyone yet that can do the hard work for you.
Trying to find reliable professionals that allow you to achieve your goals it’s a hard job.
But there is no better feeling than finally finding someone that can deliver results and who you can trust.
Professionals that understand your goals and needs and can be flexible and adaptable through the ups and downs of the business rollercoaster.
So you don’t have to stress out about the small text in the contract.
Finally being able to lift that weight from your shoulders.
We know that because our clients were there before.
The IOS 14 Update has completely changed the game.
What used to work doesn’t work anymore.
If you were struggling to scale your campaigns.
Now it’s certainly game over.
But not when you’re doing things right.
We already showed you how we have duplicated the revenue of several brands e-commerce brands.
Let us show you how you can join them..
Tracking on Facebook ads is all over the place.
Unless you are a ninja that can tell an ad’s performance by the way the wind blows…
You need to build systems that can replace Facebook tracking.
Blended metrics have become extremely important.
Combining metrics from Facebook, Google Analytics and Shopify.
What’s an angle? You may ask.
An angle is a particular problem from your audience you’re trying to solve.
For example:
The 3 main angles from Vinnaz, our paid advertising agency are:
– People ignoring paid ads and missing out on a huge potential.
– People wanting to scale their campaigns.
– People too busy to take care of their ads.
Once you have them, create ads that are specific to the different angles and test them against each other.
Leave the test running for about 3 to 7 days – depending on budget -.
Analyse the results to find the best performing angle.
Once you have a winner angle.
Do the same again but instead using subangles from the winner angle.
That way you’ll find a message that sucks your audience in like a vacuum.
Segmenting is over on Facebook ads.
At least as we used to know it.
Audience expansion will be soon set by default, which means we will no longer be able to restrict our ads to a targeted audience.
Then..How can you find winning audiences?
Shift your focus to creatives and working with angles.
Create ads that resonate with specific audiences.
Facebook will find the groups that are interacting more with each message and make the segmentation for you.
The best way to get results in social ads is not to put all your eggs in one basket.
Facebook is not the only platform that allows us to advertise.
Other platform like Tik Tok are showing a huge potential at the moment, being able to bring high quality traffic at a very low cost.
Build omnichannel advertising campaigns.
One way to increase the conversion rate of your store would be to make sure that the people who visit it are always interested in buying.
Sounds easier said than done, right?
Well, Google Shopping campaigns allow us to do just that.
We put your products in the search results of the people who are looking for them.
Harnessing the power of paid search is more and more important in an increasingly competitive E-Commerce environment.
Ads are more expensive, attention is harder to come by.
That’s why Google Shopping represents a big opportunity for any Online Store.
Google Ads being directly connected with Google Analytics has a number of benefits.
It’s important to have all your valuable events set up in GA and import them into Google Adwords.
This allows us to see not only who is purchasing, but which ads, keywords or audiences are generating the most valuable actions on your website.
If you’re on Shopify, you’d be forgiven for thinking that you can set up Google Shopping by downloading a simple app.
Unfortunately not.
We need to work with the Google Merchant Centre, constantly monitoring for errors and insights that may affect the performance of your campaigns.
It typically takes 1-2 weeks to get up and running.
A typical E-Commerce conversion rate from Facebook Ads would be around 1% on the first visit.
On Google, it can be up to 10%.
If we can build audiences and ads that are scalable, we can start to generate serious revenue by harnessing this potential.
It’s all about making relevant ads, for sales-ready customers.
One of the worst mistakes brands do is to start running ads without getting their funny ready first.
We’ve heard it many times. Ads just don’t work for me.
When you’re running ads you are getting people to your websites that don’t haven’t heard about your brand before.
If you want to convert them.
You need to make sure you are delivering the right message in each step of the funnel.
That your website is optimised for conversions with a flawless customer experiences.
And that you have an e-mail strategy in place to nurture potential customers.
To entice them to purchase for first time.
But not only that.
To create a loyal subscribers list that brings you consistent sales.
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Learn how we created a highly performing lead generation campaign for a predictive analytics service company.
